Buoyed by the growing success of Beeston Regis and Cliff House Holiday parks, which are fully booked out for every weekend this summer, the group says it is well on course to expand and reinvigorate the camping and caravanning industry in the UK.
The group, which already has eight sites along the Suffolk and Norfolk coast, believes it has restored the image of the campsite with its luxurious locations.
The Kessingland site will offer bell tents, yurts, luxury log cabin style holiday homes and ‘glamped-up’ tents complete with cast iron beds and luxury camping essentials to house glamorous staycationers who are increasingly holidaying in East Anglia.
As with the group’s other sites, Kessingland will be complete with eco-friendly features including photo VA electricity creation, ground source heat pumps and re-use of rainwater around the park. One of the site’s eight meadows will be left untouched, to be enjoyed as a cliff top picnic location
Managing director Timothy Hay said: “The Kessingland site is only 11 miles from Dunwich, as the crow flies, so we are excited about the synergy between the Parks and the dual benefits this will bring to the business and to the local area.” The group says it is working closely with the local authority on how best to engage with the local community.
“This is the perfect time for us to expand,” said Mr Hay.